On November 9th, Maison Bernard Magrez organized a live webinar from Château Pape Clément titled "NFTs shake up the wine world." This event marks...
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Digital Marketing on customers’ purchases
What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases?Customer purchase...
CSR in Social Media Marketing
More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies...
The development of sports marketing in China
The sports sector has developed strongly in China since Covid-19. Combined with the global digitalisation of the country, this creates a very...
Digital revolution – The 4-Hour Work Week – Tim Ferris
Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work...
Le Storytelling en Marketing
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...