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Chinese digital marketing : Why the race to the ephemeral threatens our brand equity

Chinese digital marketing : Why the race to the ephemeral threatens our brand equity

by Alexia Huy | Nov 27, 2025 | 0 Comments

Chinese digital marketing : Why the race to the ephemeral threatens our brand equity Behind the veneer, what’s next ?   In the article “China’s...

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Review – Innovation Factory : What China’s Digital Playbook Can Teach – and Not Teach – Global Brands

Review – Innovation Factory : What China’s Digital Playbook Can Teach – and Not Teach – Global Brands

by Julian GERARD | Nov 26, 2025 | 0 Comments

In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems....

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Review: Healthcare Reform in China – From Violence to Digital Healthcare: understanding China’s digital health transformation

Review: Healthcare Reform in China – From Violence to Digital Healthcare: understanding China’s digital health transformation

by Ana DESSAIGNE | Nov 23, 2025 | 0 Comments

Review of Healthcare Reform in China: insights into the digital transformation of China’s healthcare system and the rise of e-health.

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Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

by Matthias Da Cunha | Nov 22, 2025 | 0 Comments

Breakneck: China’s Quest to Engineer the Future – Book Review & Critical Analysis China’s technological ascent has become one of the defining...

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Jack Ma digital entrepreneurship: what Alibaba Teaches about innovation and digital ecosystem

Jack Ma digital entrepreneurship: what Alibaba Teaches about innovation and digital ecosystem

by Teddy | Nov 20, 2025 | 0 Comments

What if the future of digital business isn’t just about technology, but about building trust, culture, and connection ? Jack Ma digital...

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Jack Ma digital entrepreneurship: what Alibaba Teaches about innovation and digital ecosystem

Building with AI #6 Interview with a Venture Capital Director : Hugo

by Rémi Varon | May 18, 2025 | 0 Comments

In this sixth article of Building with AI we had the chance to interview Hugo which is the director of the found "Intuition". Here is the entire...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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