by Alexia Huy | Mar 12, 2026 | Marketing
For years, Google summed up how we searched: a question, a query, a results page. But a second habit has clearly taken hold, especially for everyday needs and inspiration-led topics: searching directly on TikTok. Restaurants, product reviews, skincare routines, outfit...
by Alexia Huy | Jan 1, 2026 | Marketing
When Shoshana Zuboff, Professor Emerita at Harvard University, published The Age of Surveillance Capitalism in 2019, she did more than criticize the excesses of the digital world. She proposed a new theory to explain a profound transformation of contemporary...
by Alexia Huy | Nov 27, 2025 | Marketing
Chinese digital marketing : Why the race to the ephemeral threatens our brand equity Behind the veneer, what’s next ? In the article “China’s Digital Marketing Machine Is Slick — But Is It Hollow?” by Adnane Bouhaltit, the author highlights the paradox in...
