Masterclass Retail: An overview of phygitalizationOn February 17, 2022, at EFAP, the masterclass on the phygitalization of retail took place. It...
Masterclass Retail: An overview of phygitalization
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Fiche de lecture : Luxe & Digital de Eric Briones
Adepte du digital depuis quelques années, je me suis souvent posée la question de me tourner vers une carrière dans le luxe mais aussi dans le...
What is the Chinese Valentine’s Day called 520 ?
In China, there are 3 special days during the year to celebrate love. Let’s focus on the 520, what is it? Today is May 20 also known as the 520....
INFOGRAPHIC : The New Luxury Customers in China
For 3 years now, we have noticed a global increase in purchasing luxury goods in China. Here are some interesting figures: 60% of growth in total...
Prada’s new communication campaign
Milan Fashion Week: Miuccia Prada & Raf Simons answer the questions of Prada's community For the Milan Fashion Week in September 2020, Prada's...
Luxury e-commerce platforms in China, a new booming digital strategy
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