For 3 years now, we have noticed a global increase in purchasing luxury goods in China.
Here are some interesting figures:
- 60% of growth in total spending in 2018 is due to China’s younger consumers.
- The post-’90s Chinese generation is less loyal than the post-’80s generation to luxury brands.
- By 2035, the younger generation could represent 40% of the country’s luxury goods buyers.
If you want to know more, I invite you to read the full infographic on my LinkedIn.
