Business China eCommerce Luxury Marketing

INFOGRAPHIC : The New Luxury Customers in China

For 3 years now, we have noticed a global increase in purchasing luxury goods in China.

Here are some interesting figures:

  • 60% of growth in total spending in 2018 is due to China’s younger consumers.
  • The post-’90s Chinese generation is less loyal than the post-’80s generation to luxury brands.
  • By 2035, the younger generation could represent 40% of the country’s luxury goods buyers.

If you want to know more, I invite you to read the full infographic on my LinkedIn.

By Kassandra Haari


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