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The 4th Digital China Summit : A close up

A visitor tries out a virtual reality rotation based on 5G technology on display at the Digital Achievements Exhibition at the 4th China Digital Summit in Fuzhou, April 25, 2021.

Last month, on April 25 and 26, the fourth annual Digital China Summit was held in Fuzhou. Capital of the Chinese province of Fujian, located in the southeast of China, not far from Taiwan. This event allowed the signing of more than 520 projects with important investments. The figures are around 319 billion yuan which is equivalent to 44 billion euros. The areas covered are artificial intelligence, 5G, the Internet industry, and blockchain.

The 4th Digital China Summit

This two-day hybrid event was indeed organized in person, but also online, through a dedicated platform. The event was divided into seven sections. With one main forum and twenty sub-forums. During this event, they gave more than 80 press conferences, with an innovation competition and an exhibition. This exhibition represented over fifty major companies like Alibaba, Huawei, Tencent, etc. Open to the public until April 29.

The theme of this summit was “Stimulating New Dynamics of Data Factors and Starting a New Journey for Digital China” and about 120,000 visitors were able to attend this event during the second day. The Digital China Summit is organized by the National Development and Reform Commission, the Cyberspace Administration of China, the State-owned Assets Supervision and Administration Commission of the State Council, and the Fujian Provincial Government.


autopilot aircraft
A manned autopilot aircraft presented as part of the exhibition of the digital achievements at the 4th China Digital Summit in Fuzhou.

The themes discussed around digital

During this event, we saw many presentations around digital transformation in several sectors: governance, ecology, IT, economy, urban construction, and rural revitalization.

Let’s look back at several of these themes:

  • First, the “digital society” highlighted achievements in developing convenient and accessible digital services for all, while focusing on improving users’ lives and digital security.
  • Second, on “digital industry” focused on its presentation on Ultra HD 5G + 4K/8K video and China’s new technology infrastructure.
  • Third, “digital government” presented innovative practices used by Chinese city administration and departments around data culture for example. They also discussed the integration of e-government services and support for the application of new technologies.
  • Finally, the “ecology” section focused on the areas of digital yuan, digital transformation, and digital financing for the environment.

We can also add that a “digital space of future concepts” was planned and built in the exhibition square, to fit the theme of this edition. This structure hosts exhibitions on technology and environmental protection, technology and the future, technology and art, and the convenience of digital life. It is also in this space that all the contracts signed during the event have been listed.

We hope that the fifth summit will be as successful as this one! Moreover, if you want to know more about China, I advise you to read this article.

Business China eCommerce Luxury Marketing

INFOGRAPHIC : The New Luxury Customers in China

For 3 years now, we have noticed a global increase in purchasing luxury goods in China.

Here are some interesting figures:

  • 60% of growth in total spending in 2018 is due to China’s younger consumers.
  • The post-’90s Chinese generation is less loyal than the post-’80s generation to luxury brands.
  • By 2035, the younger generation could represent 40% of the country’s luxury goods buyers.

If you want to know more, I invite you to read the full infographic on my LinkedIn.

China Culture Food Gaming

Genshin Impact x KFC in China

What is Genshin Impact ?

In China, the popular video game Genshin Impact is preparing a unique collaboration with KFC to offer exclusive products.
Genshin Impact is an open-world action game where the player is a character named “The Traveller”, who is a lost in a land called Tayvat. The goal is to visit the surroundings and find the Traveller’s brother or sister. It is a real journey that allows the character to travel through many landscapes.

This game, often compared to the Zelda universe, allows players to confront magical creatures thanks to the elements:

  • Cryo (ice)
  • Pyro (fire)
  • Geo (earth)
  • Anemo (wind)
  • Dendro (nature)
  • Hydro (water)
  • Electro (lightning)

You can also meet playable and non-playable characters on the road. The graphics are very well done. They are vivid and gripping, which makes the animation very fluid and allows the player to be а deep in the game. The game also has a unique soundtrack composed by London and Shanghai orchestras. This “RPG” was developed by the Chinese studio “MiHoYo” and is free of charge. It is available on Playstation 4, Android, iOS, PC and is expected to arrive on Nintendo Switch soon.

The unique collaboration with KFC

Genshin Impact is already a hit around the world, but even more so in its home country. This is why Genshin Impact is preparing a unique collaboration with KFC. Goodies are available in the game, while the restaurants are dressed in the colours of the critically acclaimed free-to-play game. The streamer Zeniet, a Vietnamese Genshin player with 150.7k followers on twitter, announced the news in a tweet for international players :

He informs that KFC will offer buckets а the effigy of Diluc. But also limited edition “wing skins”. The collaboration with KFC was released on March 8th in China. However, this unique collaboration will unlikely arrive in Europe. However, it will be possible for players on Western servers to get the KFC glider. The publisher of Genshin Impact announced on Twitter that the KFC skin will be available in the game by July 2021 at the latest.

These crossovers are not new in China. Indeed, the Asian country loves to associate local pop culture with fast food. As was the case for Final Fantasy 14 which also collaborated with KFC.

Final Fantasy 14 in partnership with KFC

But the video game craze doesn’t stop lа. KFC also launched its own Twitter page called “KFC Gaming” in 2018. On which it shares lots of the same and jokes about the world of “gamers”. KFC knows how to get good publicity. They surf on the latest trendy video games to attract its customers.

KFC Gaming twitter’s account

If you want to know more about China, I advise you to read this article.

Business Digital Business General Human MBADMB Tips

The impact of digital pollution : Digital Ecology

The Digital Ecology a new battle, for a better world. The Impact of digital pollution.
The Digital Ecology a new battle, for a better world.


Ecology is also about digital

Waste sorting is good, but e-mail sorting is even better. Digital ecology exists. However, according to Occurence a research and consulting firm, only 27% of French people know this practice. A very low percentage, while the impact of digital pollution is massive and constantly increasing.

What is Digital Pollution ?

Digital pollution is therefore the pollution generated by the functioning of the internet. It’s responsible for a growing part of the CO2 emission in the world. Yes, it is not only cars that pollute.The global CO2 emission in the world generated by the web was 4% in 2019, a number which continues to rise.

So it is important to do something for our planet. Digital ecology is therefore the study of the impact of digital technology on the environment, in order to avoid its harmful effects. Be careful not to confuse it with numerical ecology, which is something quite different. This concerns the materials used in electronic devices. Hence the rise of reconditioned devices, which are more environmentally friendly.

Did you know that?

If the web were a country, it would be the 6th biggest energy consumer in the world behind China, the USA, Russia, India and Japan. Shocking isn’t it? This is why it is important to raise awareness of digital pollution. Recycling and electric cars are not the only solutions to reduce this pollution.


How can you reduce your carbon footprint?

Knowing that writing an email or doing a Google search pollute. How can we do otherwise? Here are some good habits to adopt in order to reduce the impact of digital pollution. Thanks to the advice of specialist Inès Leonarduzzi, CEO of Digital for the Planet.

Ines Leonarduzzi, CEO of Digital for the Planet.

1. Clean your mailbox

“We behave with digital as we did with plastic twenty years ago, without asking questions” – Ines Leonarduzzi

Just like ecology, we sort it out. However, it’s not the glass or plastic bottles but our emails. Because deleting 30 emails means saving 24 hours of light bulb consumption, which is quite a lot, isn’t it? This is a good practice to take quickly to avoid deleting all at once. Removing 3,000 emails is not pleasant at all.  You should also take advantage of the opportunity to unsubscribe from newsletters that have become unwanted. In order to avoid storing unnecessary emails that are of more interest to you. Sending attachments also pollutes heavily. It is therefore advisable to send large files via an FTP server (File Transfer Protocol) such as Dropbox, Ondrive, FileZilla.

2. Close unused tabs

When searching, we sometimes open many tabs. Then we move on to something else and we forget to close them. However, an open tab is constantly being updated and keeps the data centres running. So after having finished with the open tab, you need to close it!

3. Using an ethical search engine

In order to surf on the web while reducing its carbon impact, there are ethical search engines such as Ecosia, Ecogine, Qwant or Lilo. For example, by installing Ecosia, for each search made the user participates in the planting of trees. Actually they use the ad revenue from users searches to plant trees where they are needed the most. It is therefore the perfect compromise to protect his data while financing solidarity and ecological causes.

4. Type the URL in the search bar

The carbon footprint of a research is significant. Indeed, when a user does a search, the process is long. First of all, he will use a search engine, the data center first transmits the home page. Then, the user will enter a keyword query, the data center sends the results found. And finally, the user clicks on what he is interested in, the data center of the host of the selected site transmits the web page. It is therefore necessary to give priority to the search by directly typing the URL of the site in the search bar. This considerably reduces the length of the data center’s journey.

5. Favour responsible smartphones

To help reduce the impact of digital pollution, companies can be more responsible. Indeed, there are now professional telephones that consume less energy and have smaller screens. Thus, companies can equip their employees etc. with more ethical technology. On the mobile market we find Fairphone smartphones which have a double Sim to have only one phone, professional and personal and easily repairable.

6. Unplug your phone as soon as it is charged

After the mobile phone has finished charging, it is important to unplug the electronic device as it continues to consume. It’s a simple and ecological gesture that we should all take.This is a simple and ecological gesture that we all need to do. And don’t forget to also unplug the plug, which will also continue to consume.

7. Deactivate unnecessary notifications

This solution allows you to take a break from your phone and screens. Indeed, many applications solicit users by sending push notifications. Deactivating or configuring them therefore avoids being on the phone too much and generating undesirable requests.

8. Prioritise communication platforms

In order to avoid communication via e-mail in a company with several employees in copies. It is preferable to favour the use of collaborative platforms such as Whatsapp, Workplace, Messenger. Or, in a more professional context, the use of Microsoft Teams for example. This allows for easier collaboration within a team or in a wider ecosystem. With the lockdown, their importance is becoming more and more noticeable. Especially on the way of working when the employee is teleworking for example.

9. Delete unused applications

Even if the application is no longer being used, it is still fully installed and continues to use the phone’s resources. For example, with automatic updates.The user must therefore delete the applications he no longer uses to avoid consuming energy for no reason.


Every little action counts, so don’t forget this few tips to reduce the impact of digital pollution on our planet. We still need it.

If you want to know more about digital pollution and Ines Leonarduzzi, you can read this interview that I recommend. And if you haven’t read the latest article it’s here.

Digital Business GAFABAT Strategy

Google 2021: Its new update of Page Experience

This time, Google informs us about its next Page Experience Update. In May 2021, user experience will become a criteria for natural referencing.

Google Page Experience Update measures the overall user experience on a website page. The optimization of the different elements of interaction with a web page, allows Internet users to enjoy a more pleasant user experience. By optimizing this experience, users will therefore be more engaged. Thus, offer more user-friendliness on websites. The user experience goes through criteria such as mobile-friendly site or if it runs on HTTPS for example.

We now find a new criteria, which is the loading time of a website’s page. Indeed with the Core Web Vitals, which is composed in 3 parts:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

If you want to know more, I invite you to read the full article on my LinkedIn.