This time, Google informs us about its next Page Experience Update. In May 2021, user experience will become a criteria for natural referencing.

Google Page Experience Update measures the overall user experience on a website page. The optimization of the different elements of interaction with a web page, allows Internet users to enjoy a more pleasant user experience. By optimizing this experience, users will therefore be more engaged. Thus, offer more user-friendliness on websites. The user experience goes through criteria such as mobile-friendly site or if it runs on HTTPS for example.

We now find a new criteria, which is the loading time of a website’s page. Indeed with the Core Web Vitals, which is composed in 3 parts:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

If you want to know more, I invite you to read the full article on my LinkedIn.