The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Influencer Marketing Works
Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...
Intermarché Christmas ad without AI: Human Success, Artificial Debate?
As part of the MBA DMB blog, my article responds to Emmanuelle Beki’s piece about Intermarché’s Christmas ad without AI. Her article is titled...
ProWine Shanghai 2025: Innovation, Digital Influence, and China’s New Wine Momentum
Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment...
5 Digital Marketing Trends in China in 2025
China continues to influence how digital marketing evolves worldwide. While many Western markets are still exploring AI tools and social commerce...
2025 | Virtual Beauty Try-Ons: Revolution or Illusion for the Cosmetics Industry?
What is Virtual Beauty Try-Ons ? Virtual try-ons are becoming a global standard in beauty marketing, offering instant experimentation and high...
The Snowball System by Mo Bunnell
'The Snowball System' by Mo Bunnell is a comprehensive guide that delves into the intricacies of business development. The book emphasizes the...
Beyond AI: Why brand vision still drives beauty success in Asia?
Beyond AI: Why brand vision still drives beauty success in Asia? Building on a key insight In her article “Artificial Intelligence in Beauty: Expert...
How AI is Transforming Fashion Creativity
Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity for Business Of Fashion....
Generative AI : From Therapeutic Tool to Emotional Illusion. Are Protection Mechanisms Enough ?
Rebound article responding to : “Can technologies become therapeutic tools?” by Joséphine Junca-Rochard Read the article Rethinking the Role of AI...