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Book Review – Make Them Love It ! : Why Digital Transformation Must Start with People

Book Review – Make Them Love It ! : Why Digital Transformation Must Start with People

by Julie Juhasz | Jan 2, 2026 | Marketing

Digital transformation is not a technology problem Artificial intelligence has become unavoidable in today’s digital strategies. From marketing automation to predictive analytics, companies are investing heavily in AI tools to stay competitive. Yet, despite these...
Generative AI : From Therapeutic Tool to Emotional Illusion. Are Protection Mechanisms Enough ?

Generative AI : From Therapeutic Tool to Emotional Illusion. Are Protection Mechanisms Enough ?

by Julie Juhasz | Nov 28, 2025 | AI, Chatbots, Digital Innovation, Digital Marketing, Health, Marketing

Rebound article responding to : “Can technologies become therapeutic tools?” by Joséphine Junca-Rochard Read the article Rethinking the Role of AI in Psychological Support In her article “Can technologies become therapeutic tools?”, Joséphine Junca-Rochard examines...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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