The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Le Storytelling en Marketing
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...
The use of citizens’ data
China's social credit system is a nationwide program officially launched in 2014 to improve the country's trust and social stability by...
Spotify Key Statistics of 2023
Spotify is an audio streaming platform founded in 2006 by Daniel Ek and Martin Lorentzon. In a short period, Spotify has become the most favorite...
The human bug by Sébastien Bohler : utopia or miracle answer?
Sébastien Bohler was born on 15 November 1970 in Strasbourg (Bas-Rhin). After graduating from the Ecole Polytechnique, he obtained a DEA in...
TikTok, le social media du moment : Quelques chiffres
Aujourd’hui nous allons parler de TIKTOK et de ce qui en fait son succès. Mais tout d’abord, pour les rares exceptions qui ont réussi à passer à...
China’s Singles’ Day, an opportunity for brands?
History and context of the Singles' DayOn November 11, the Chinese celebrate mass consumption. Indeed, "11.11" is the "China's Singles' Day". On...
Luxury & Digital, the new luxury territories
The new book of Eric Briones : Luxe & Digital Les nouveaux territoires du luxe Who is Éric Briones ? Éric Briones is a recognized...
How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
The digital transition in Africa
Here are three of the reasons why the African continent could experience an impressive boom in digital transition.