Success in China

27 02, 2020

Some tips after my first experience as a speaker during a conference !

By | 2020-03-05T19:02:32+08:00 February 27th, 2020|Categories: Business, Chinese, Chinese E-Commerce Plateforms, digital art, Junior Consultant Project, Start-up, Success in China, Tourism|5 Comments

My first experience as a speaker during a conference... After a lot of oral presentations at EFAP, last week I had the opportunity to speak « for real » in front of a professional audience. A huge thanks to my manager in the Junior Consulting Project: Adeline Follea (consultant in digital marketing), who propose to me [...]

18 02, 2020

Junior Consultant Project – Experience

By | 2020-02-18T16:14:09+08:00 February 18th, 2020|Categories: Digital Business, EU-CHINA, Events, FrenchTech, Junior Consultant Project, Life in China, Marketing, MBADMB, Strategy, Success in China|Tags: , , , , , , |0 Comments

Junior Consultant Project - La French Tech Shanghai Since October, with the MBA Digital Marketing & Business Shanghai, we have had the mission to work for companies in China and France to support them in their communication strategy as Junior Consultant. Some of them had to revise the whole graphic charter, others had to realize [...]

17 12, 2019

Shanghai Observed Interview

By | 2020-03-05T17:42:19+08:00 December 17th, 2019|Categories: Art, China, digital art, eCommerce, Life in China, Marketing, Shanghai, Success in China, Tourisme, Travel, Travelling|Tags: , , , , , , , , , , , , , , , |15 Comments

ShanghaiObserved For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai. Maybe you know which one I’m talking about? As a western person, you must have heard about him. He posts authentic and funny photos about Shanghai residents. He takes unique pictures of Chinese daily life and [...]

4 06, 2019

NIKE, a Chinese success story

By | 2019-06-05T01:14:07+08:00 June 4th, 2019|Categories: Buzz, China, Chinese, Marketing, Sport, Success in China, WeChat|0 Comments

Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. In 2018 the famous comma brand generated more than $ 34 billion revenue worldwide. Therefore, putting it in the lead in terms of market share [...]

30 05, 2019

The best online art platforms

By | 2019-05-30T17:18:04+08:00 May 30th, 2019|Categories: China, digital art, Digital Business, Marketing, platforms, Success in China, WeChat|Tags: , , , , , |0 Comments

What are the best online art platforms?   In my last article, I’ve covered why online art platforms are democratizing art. Today, I would like to complete this analysis of online art by sharing the platforms you need to know. I tried to diversify their origins to have an overview of what’s going on around the [...]

31 01, 2019

L’étoilé le moins cher du monde à Shanghai

By | 2019-09-22T21:59:07+08:00 January 31st, 2019|Categories: China, Chinese, Lifestyle, MBADMB, Shanghai, Success in China, Tourisme, Travel, Travelling|Tags: , , , , , , , , , , , , , , , |0 Comments

Le restaurant Michelin le moins cher du monde à Shanghai Vous rêviez de manger dans un restaurant Michelin deux étoiles ?  Les restos deux étoiles en France sont trop onéreux ?  Vous pensiez que c’était trop cher pour vous ?   Bien sûr, nous sommes habitués aux restaurants étoilés Michelin français hors de prix.  La [...]

21 01, 2019

Is the Trade War between China and the US also happening at the box-office?

By | 2019-01-21T20:20:49+08:00 January 21st, 2019|Categories: Business, China, Strategy, Success in China|Tags: , , , , , , , , |0 Comments

China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive market lies in resonating with international audiences and the Chinese [...]

18 04, 2018

2018 Marketing Trends in China

By | 2018-04-21T13:39:07+08:00 April 18th, 2018|Categories: China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Marketing, Mobile, platforms, Strategy, Success in China, WeChat|Comments Off on 2018 Marketing Trends in China

Wondering what are the big marketing trends for 2018 in China? Read the article below! The Chinese market has some deep specificities when it comes to marketing. The following lists 2018 major marketing trends. Overall, Chinese consumers are expecting deep content around the product, services and brands they consume.   Content is king, creative is queen SOCIAL [...]

15 04, 2018

How to use Shanghai Metro at your arrival in China?

By | 2018-04-15T09:31:17+08:00 April 15th, 2018|Categories: CHINA MAPS, Lifestyle, Marketing, MBADMB, Shanghai tube, Success in China|Tags: , , , , , , , , , |0 Comments

The most important issue when you arrive in such a huge city like Shanghai is how to find your way by metro and outside the metro. walking down the streets. When I arrived in Shanghai in October 2017, for our MBA DMB located in ESSCA Shanghai university, it was not easy to find my university [...]

28 03, 2018

How to leverage data in China: Superwomen In Data Edition#3 in Shanghai

By | 2018-03-28T19:59:35+08:00 March 28th, 2018|Categories: Analytics, Business, China, Chinese, Events, Shanghai, Strategy, Success in China|Tags: , , , |0 Comments

Superwomen In Data #3 How to leverage data in the Chinese market? This is the focus this series of talks. Thanks to the success of the previous events, “Superwomen in Data” event is back! Come run and join us for this new edition! The 3rd edition will take place on April 19th, 2018, at WeWork [...]