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The Circle – New TV Show on Netflix


Let’s change our minds, let’s think about something else than covid-19, about the internships we’re desperately looking for, about the permanent contracts we might not get this year… Let’s sit on the couch, turn on Netflix and watch the news! Oh watch, a new reality TV show… The Circle !

a cercle with the name of the game

What is it The Circle ?

The Circle is the new reality TV format that is causing a sensation on Netflix. Halfway between Secret Story, an episode of Black Mirror and the MTV show Catfish, the programme started on Channel 4 in the UK before being developed internationally for Netflix. After the success of the American and Brazilian versions, a French edition arrived on April 9.

What is the principle of the game ?

The principle of the program is simple. Candidates of all ages are locked in apartments. They cannot see or hear each other. They get to know eacboy and girls h other by communicating on a social network. As the episodes go on, they have to rate each other. The best become influencers and have the difficult task of blocking another player, in other words, eliminating him or her. To get as far as possible in the adventure, they can either stay themselves or create a false identity for themselves. But one thing is certain, only one candidate will win the 100,000 euros. 

A varied casting !

The program offers a casting with a wide range of ages. While Lou (22) and Chico Paolo (21) are the youngest members of The Circle, Monique (75) and Jo (78) are the oldest players. And every move is allowed to become the winner of this first season. Indeed, the two women pretend to be Nicolas, Josette’s 25-year-old grandson! They are not the only ones to create a false identity. If the other players think they are dealing with Valéria, they are in fact confronted with her husband, Maxime, a strategist who has come to win her. Humor and strategies, The Circle is the ideal reality show for confinement!



You can also find my other articles on the DMB MBA blog : Junior Consultant Project – Experience and my Shanghai Observed Interview

Anaelle Soret

Digital Business EU-CHINA Events FrenchTech Junior Consultant Project Life in China Marketing MBADMB Strategy Success in China

Junior Consultant Project – Experience

Junior Consultant Project – La French Tech Shanghai

Since October, with the MBA Digital Marketing & Business Shanghai, we have had the mission to work for companies in China and France to support them in their communication strategy as Junior Consultant.

Some of them had to revise the whole graphic charter, others had to realize computer graphics for events…

With my team-mates, Clara Libert, Elosandra Gomes and Christilla Adjovi, we chose to work for French Tech Shanghai. At the beginning, we weren’t really enthusiastic about the missions that French Tech Shanghai was offering because they were still very vague. After a meeting with Constance Van de Walle (intern) and Eric Deltour, General Secretary of French Tech Shanghai. We clarified the different missions we will be carrying out during these 7 months.

The main missions are :

  •  Reorganize the communication strategy so that it is reusable and generates a more efficient follow-up.
  •  Promote and increase the visibility of French Tech Shanghai: French startups, future and current partners and other French Tech companies.
  •  Federate the actors of the ecosystem
  • Accelerate the creation of synergies between its members

    For this, we have decided to:

  •  Create a communication kit
  • Realize a promotional video to enhance their visibility
  • Organize different events to federate French Tech players and make them known to future partners and startups,
  •  Benchmark of other French Tech companies present in the world,
  •  Benchmark of the 40 and 120 companies for the June event
  •  Make the newsletter visible on the French Tech Shanghai website
  • Creation of a blog tab: highlighting the articles of the members of French Tech Shanghai
  •  Creation of a computer graphics

Before our first presentation to the members of COPIL, we first of all made an inventory of the social networks of French Tech Shanghai to know what we needed to improve. Then we looked at other French Techs present in the world by making a benchmark of their best communication actions (example: a presentation video, a computer graphics, a blog tab, etc.). Following this research, we also wanted to add to our communication strategy various events to federate the different actors of the ecosystem and make French Tech known to different targets. We therefore chose to set up 4 large events followed by 6 small events that will be present every year.

Now 5 months old as Junior Consultant, we have had the opportunity to present our work to the members of COPIL during monthly meetings and to attend events organized by them. We worked hand in hand on different aspects of the new communication strategy to increase the visibility of French Tech Shanghai.

Working as a Junior Consultant and being considered, allows me to be confident for the rest of my career in communication and digital.

Unfortunately, because of the coronavirus, with my teammates, we had to leave Shanghai. We will therefore learn how to work remotely with the members of French Tech Shanghai.

We have 2 months left and we can’t wait to see what’s in store for us!
Thank you to French Tech Shanghai for their trust and to Emmanuel P. who is following us during this work.

Anaelle Soret.

Art China digital art eCommerce Life in China Marketing Shanghai Success in China Tourisme Travel Travelling

Shanghai Observed Interview


For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai.

Maybe you know which one I’m talking about? As a western person, you must have heard about him. He posts authentic and funny photos about Shanghai residents. He takes unique pictures of Chinese daily life and sometimes it can be surprising!

I’m talking about @ShanghaiObserved, followed by 114K people on Instagram!
Alex is the owner of the account. A professional skateboarder from Long Island, New York. He arrived in Shanghai in January 2015 to teach skateboarding.

You’re asking yourself where is the link between skate and taking pictures, right?

He is as passionate about skateboarding than about photography.

I wanted to turn this interview in more “digital” way and focus on his Instagram account, his podcasts and his e-commerce website. Alex accepted my tons of questions, and he had the amusing idea to record a podcast while he was answering me. What a great idea ! Stay digital !

About ShanghaiObserved

Alex started his Instagram account in November 2017, because of the IPhone 7 launch. The pictures taken by this IPhone are just incredible.
He was also inspired by Ed Templenton, a big star in the skateboard industry from California who had this daily project photo. He thought it will be a great idea to take this concept to Shanghai.

Instagram and Success Story

He finds all the content on WeChat groups, which is available to use and repost.

He loves using Instagram for the feed and the gallery. But it’s very difficult to be on this platform because the publication rules change all the time. And with his content, he must be more careful. At the slightest mistake, his account can be deleted.

3 posts have become viral on internet :


1/ A video of a man who puts his airpods on the wrong way

  • Reached 2.5 million people
  • 18 thousand likes on Facebook

2/ A bunch of people giving the middle finger meditation western 

  • Reached 5.5 million people
  • 53 thousand likes
  • 40K share

Most successful post on Instagram 42 thousand share 19K likes

3/ A dude farting on KTV box, he added some music and got 10 thousand followers on Facebook alone

  • 92 thousand share
  • Reached 9.2 million people

Others social media

ShanghaiObserved has a big presence on Instagram. Alex has also other social media like Facebook, Youtube where he shares his podcasts and Twitter but he doesn’t like the user experience very much or to write tweets.

His advice is to stay 100% active on each platform that you are on. If you are not as he is on Twitter, it will damage your brand !


Alex launched his T-shirt brand because a big part of the ShanghaiObserved concept is the T-shirt that we see on the streets. People who are visiting Shanghai, can buy a t-shirt and bring it back home to share with their friends and their family. He takes inspirations on the ones he sees on the streets, recreates them and sells them. T-shirts are a simple way for the fans to support the brand. He built all the website by himself and figured out how to do e-commerce.


18 months ago, he started his first podcast “The Big King Podcast” with his friend. He loves this experience and the concept and wanted to start doing podcasts. For him, it’s like a simple conversation with your friend. It’s an opportunity for people to share their stories. It’s something he’s really enjoying and valuing for people too.

It took him 6 months to find a nice way to include his audience and interact with them. He thinks podcast gives to his audience emotions and inspire them to grow.


In the future, Alex will continue to post photos on his Instagram account. He wants to make videos of his interviews and post them on his Youtube channel.  Internet users will enjoy watching people having a conversation !

If you want to learn more about Alex and @ShanghaiObserved. Please click on the podcast to find more informations ! I hope you will enjoy it !