The digital advertising market continues to grow rapidly and is becoming increasingly intense. Experts agree that the economic recovery of this market, following the economic crisis linked to the global pandemic, will be a new leap forward for this market. However, there are brakes in this market, which are still too little known or misunderstood by digital professionals. Although they are not necessarily specific to digital advertising, they all have an impact on the digital advertising economy.
These 4 brakes are :
The Ad effect measurement, Organizational inefficiencies, Ad blocking and Ad fraud.
If you would like to discover and understand those 4 brakes, I invite you to read the fully detailed article on my LinkedIn.