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Lost in translation: when Western brands fail to understand China

Lost in translation: when Western brands fail to understand China

by sophie.monteil | Jan 10, 2020 | Marketing

“The 19th century belonged to England, the 20th century belonged to the U.S., and the 21st century belongs to China. Invest accordingly.” With this statement, Warren Buffet emphasized how the United States lost its edge, and how it all benefits China, who has opened...
BiliBili Mobile APP as a Success in China

BiliBili Mobile APP as a Success in China

by florence.rouchy | May 3, 2018 | Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market...
How to use Shanghai Metro at your arrival in China?

How to use Shanghai Metro at your arrival in China?

by florence.rouchy | Apr 15, 2018 | CHINA MAPS, Lifestyle, Marketing, MBADMB, Shanghai tube, Success in China

The most important issue when you arrive in such a huge city like Shanghai is how to find your way by metro and outside the metro. walking down the streets. When I arrived in Shanghai in October 2017, for our MBA DMB located in ESSCA Shanghai university, it was not...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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