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BiliBili Mobile APP as a Success in China

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today.

BilibiliBilibili (stylized as bilibili, Chinese: 哔哩哔哩; pinyin: bīlībīlī; nicknamed B, literally “the B site”, NASDAQBILI) is a video sharing website themed around animation, comic, and game (ACG) based in China, where users can submit, view, and add commentary subtitles on videos. Bilibili uses an Adobe Flash or HTML5 player, which can be manually switched, to play user submitted videos hosted by either itself or third-party sources, while featuring a real-time overlaying subtitle system for interactive playback experience.

With the fast growing number of visitors on Bilibili, it decided to expand their functions. Besides the dominant themes, now Bilibili offers videos of various fields, including music, dancing, science and technology, entertainment, movie, drama, fashion, daily life and even advertisement films. Also Bilibili provides a live streaming service where audiences can interact with streamers. Usually the topic is about anime, content creating, game strategy and so on.

Other than videos, Bilibili also offers games, mostly ACG (animation, comic and game) themed mobile games, such as the Chinese version of Fate/Grand Order.

Bilibli Chinese APP - Florence Rouchy

Bilibili APP is a Chinese version of NicoNico APP originally set up in Japan. It is like Chinese Youtube > YUKOU. Before Bilibili was for Cartoons. Today Bilibili is a hug success in China

Why BiliBili became famous in China?

Bilibili is mostly a video game company and became a huge and famous business in China.  Bilibili was know by this famous IPO amounting $3 billion this year.

Bilibili is listed NYSE : New York Stock Exchange

The New York Stock Exchange (abbreviated as NYSE and nicknamed “The Big Board”), is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York.

The target is millenals : Users are individuals & Private People

This APP is very flexible. It is like Youtube or Youku and you have a lot of options

  • By answering questions
  • By having a competition to get a good Score
  • By making a competition with your own videos with spontaneous online reactions. when the video streaming is on
  • By having access to private videos such as Chinese Songs, vidéos from Olympics Games …
  • By answering questions to make comments

How to register an account on Bilibili Chinese APP?

The main thing to do if you want to register and to have fun online using this Chinese Mobile APP by streaming, making your own videos and gaming, you have to sign in :

To know more about BILIBLI APP

Bilibili website

Bilibili APP Nasdaq IPO – 2018

Bilibili Digital in China

Example of a video made by a Chinese Millennial

By florence.rouchy

As a China Digtal Marketer, after 10 years of professional experiences in various sectors:
- Web Marketing
- Community Management
- Banking
- Events
- Communication

I am proud to study a MBA in Digital Marketing & Business #MBADMB- Shanghai - China and to know more about Digital in China

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