Geraldine Petiet

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5 02, 2017

Messaging Revolution: The Race for online Acquisition

By |February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

Over the past few years, the time spent on mobile has considerably increased. In 2016, people spent more than 3 hours per day on this device. This phenomenon is going in peer with the growth of social media platforms and more precisely messaging platforms that are developing fast. Indeed, in terms of number of users, [...]

14 12, 2016

WECHAT: From the Messaging App to the Super App

By |December 14th, 2016|Categories: Apps, BAT, GAFABAT|Tags: , , , , , , , |0 Comments

Forget Facebook, Whatsapp or even Skype, you can have all their functionalities and far more by using Wechat.   If you never heard of Wechat, it is a Chinese smartphone application release in 2011 by the Chinese tech group Tencent. At first, the platform was a messaging app, allowing people to talk and share information [...]