by Flora Ribeiro | Apr 18, 2023 | A.I, Augmented Reality, Marketing, Virtual Reality
Artificial intelligence is becoming more and more important these days and many sectors are affected. For example, marketing has evolved since the arrival of these new technologies, as perfectly illustrated by Charlotte Brodsky in her article about the appearance of...
by Capucine Michaille | Nov 7, 2022 | Réseaux sociaux
Digital marketing and social media have developed strongly in China over the last few years and so companies’ interest in the main Chinese social networks has evolved rapidly. Indeed, the Chinese market is huge and continues to grow, which presents therefore...
by Léa Martinez | Jun 30, 2022 | A.I, China, Marketing, Réseaux sociaux
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China. But who are those virtual influencers, loved by...
