Artificial intelligence is becoming more and more important these days and many sectors are affected. For example, marketing has evolved since the arrival of these new technologies, as perfectly illustrated by Charlotte Brodsky in her article about the appearance of virtual KOLs that can replace the old ones. To read her article, it’s here: 

Artificial intelligence (AI) is a technology that allows machines to learn and make decisions based on data. While AI has the potential to improve many aspects of life, it also has potential dangers that must be considered. And we’ll talk about those potential dangers today in this article.

Dangers of AI
  • Job loss

The first danger of AI is related to its ability to replace human jobs. Machines equipped with AI can perform repetitive tasks faster and more efficiently than humans, which can lead to fewer jobs available for human workers. In the near future, many jobs could be automated with AI, which could lead to high unemployment for low-skilled workers. Governments and businesses must work together to find solutions to prevent AI technology from creating a major social problem.


  • Unpredictable

The second danger of AI is related to its potential to make unpredictable decisions. Machines equipped with AI can learn from large amounts of data and make decisions based on that data. However, it can be difficult to understand how these machines made their decisions, as they often use complex algorithms that are difficult for humans to understand. If the AI makes a mistake in its decision, it can have serious consequences, for example in the field of medicine or road safety. AI developers must be able to make their algorithms more transparent and ensure that the decisions made by the machines are understandable to humans.


  • Physical or financial consequences

The third danger of AI relates to its potential to cause physical or financial harm. Machines equipped with AI can be used to perform dangerous tasks, such as driving autonomous vehicles or operating nuclear power plants. If these machines are not properly regulated and controlled, they could cause significant physical harm. In addition, AI-powered machines can also be used to perform complex financial tasks, such as trading stocks on the stock market. If these machines make unexpected decisions, they could cause significant financial losses.


  • Potential for misuse

The fourth danger of AI is related to its potential to be used for malicious purposes. AI-equipped machines can be used to create fake images and videos, known as deepfakes, which can be used to deceive people and create false information. In addition, AI can be used to automate cyberattacks, which can lead to financial loss and violation of user privacy. Governments and businesses must work together to ensure that AI is only used ethically and for the common good.

Virtual KOLs

More specifically, virtual KOLs can create a false image of reality, as they are not real people and do not represent the human experience. While these digital avatars may be designed to resemble real people, they don’t have the same understanding and feel as humans, which can lead to a disconnect between the brand and its target audience.

 Additionally, virtual KOLs can be expensive to create and manage. Companies must invest in sophisticated 3D graphics and software to create these avatars, as well as a team to manage them and have them interact with customers. This can be a high cost for small businesses.

 Finally, virtual KOLs can also be seen as misleading or unauthentic, as they are not real people and cannot share real experiences with customers. This can lead to a lack of trust and brand loyalty.

In sum, while using virtual KOLs may seem like an attractive option for companies, it is important to consider the negative aspects such as creating a false image of reality, high cost and lack of brand trust. Companies should carefully evaluate whether this marketing method is appropriate for their target audience and brand image before deciding to invest in virtual KOLs.