by Erwan Guillemain | Mar 23, 2025 | Digital Business
This methodology note outlines how I used AI, specifically Perplexity AI, to research, structure, and write my rebound article on Pinduoduo’s rise in China. It details the tool, prompts, and creative process I followed, as well as the ethical considerations and...
by Erwan Guillemain | Mar 22, 2025 | Applications, Apps, China, Digital Business, eCommerce, Marketing
In a previous article, I explored Temu, the international e-commerce platform launched by PDD Holdings, the same parent company behind Pinduoduo. Both platforms are part of the PDD Holdings family, with Temu focusing on the global market and Pinduoduo operating on the...
by Erwan Guillemain | Feb 17, 2025 | Marketing
This methodology note explains how I used AI to assist in the creation of my interview article with Billy Chen. It outlines the tool’s role in shaping the structure, refining questions, and ensuring cultural sensitivity throughout the writing process....
by Erwan Guillemain | Jan 12, 2025 | Applications, Apps, China, Digital Business, eCommerce, Marketing
Since its launch in September 2022, the e-commerce platform Temu has seen one of the biggest growth in just two years with more than 700 million visits each month. Watch my video to find out more about Temu and discover more details in my article! What is Temu ? Temu...
by Erwan Guillemain | Nov 2, 2024 | Digital Business
This methodology note outlines how AI tools were used to support the creation of my infographic article on cross-border e-commerce in China. It details the role of AI in structuring insights, sourcing reliable data, and guiding content organization while addressing...
