by Margot Puissochet | May 18, 2025 | Marketing
As AI transforms the cosmetics landscape, the Asian beauty market stands out for its innovation and speed. In this interview, I had the opportunity to speak with Karine Eng, General Manager APAC at Nuxe, about how AI in the Asian beauty market is reshaping brand...
by Margot Puissochet | Mar 31, 2025 | Marketing
Loro Piana Luxury Play in China: A Statement in Elegance Loro Piana is proving that true influence in luxury is not just about scale, but about depth. With its exhibition “If You Know, You Know” in Shanghai, the Italian brand makes a powerful statement on...
by Margot Puissochet | Mar 13, 2025 | Marketing
AI in Beauty Industry: A Revolution or Just Another Trend? The AI in beauty industry is transforming how consumers interact with cosmetics, offering personalized skincare, smart diagnostics, and AI driven beauty consultations. As brands rapidly adopt artificial...
by Margot Puissochet | Jan 22, 2025 | Marketing
In a recent article published by Le Figaro (source), Guerlain faced criticism for promoting an anti-aging cream using the term ‘quantum.’ This Guerlain Quantum controversy has sparked debates about transparency, ethics, and consumer manipulation in the...
by Margot Puissochet | Dec 10, 2024 | Marketing
According to the World Health Organization, one person out of five lives with a disability worldwide. Staying true to her principles of inclusivity in the beauty market, Lancôme has shaken the cosmetics market with its HAPTA launch, an intelligent makeup appliance...
