by Adnane Bouhaltit | May 18, 2025 | Marketing
China’s Digital Marketing Machine Is Slick — But Is It Hollow? China has become the poster child for digital marketing innovation. Livestream shopping? China did it first. QR code payments? Ubiquitous. AI avatars selling lipstick at 2 a.m.? Totally normal. For...
by Adnane Bouhaltit | Mar 17, 2025 | Marketing
Learning from the Dragon: What Africa Can Learn from China’s Digital Transformation In the last two decades, China has undergone one of the most dramatic digital transformations in human history. It’s evolved from a manufacturing powerhouse to a global leader in...
by Adnane Bouhaltit | Jan 7, 2025 | Marketing
Digital currencies, particularly cryptocurrencies such as Bitcoin, Ethereum, and stablecoins, have become a global phenomenon. In Africa, a continent characterized by rapid technological adoption and underdeveloped traditional financial systems, these digital...
by Adnane Bouhaltit | Jan 6, 2025 | Marketing
Inside DMES 2025: How China’s Marketers Are Reinventing Strategy in a Shifting Economy In March 2025, Shanghai played host to one of Asia’s most important marketing gatherings: the 15th China Digital Marketing and E-commerce Innovation Summit (DMES 2025). As brands...
by Adnane Bouhaltit | Dec 6, 2024 | Marketing
In the fast-paced world of marketing, where trends change at a very rapid pace and competition is getting stiffer by the day, it can be an uphill task to stand out. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is timeless in its...
