by camille.bertrand@mbadmb.com | May 20, 2024 | Marketing
Paul Graham’s essay, “How to Do Great Work,” is a profound exploration of what it takes to excel in any field. Graham’s insights are drawn from his extensive experience and keen observations, providing a roadmap for anyone striving to achieve...
by camille.bertrand@mbadmb.com | May 20, 2024 | Marketing
“The Lean Startup” by Eric Ries is a groundbreaking guide that has revolutionized the way entrepreneurs approach the creation and management of startups. The book introduces a methodology focused on rapid experimentation, validated learning, and a...
by camille.bertrand@mbadmb.com | May 20, 2024 | Marketing
Digital marketing represents a significant evolution in business strategies, especially in the wine and spirits industry. My master’s thesis explores how this digitalization process impacts the Chinese market, leveraging various digital platforms and...
by camille.bertrand@mbadmb.com | May 20, 2024 | Marketing
In the dynamic world of luxury, Cartier has distinguished itself as an innovative leader by adapting its digital marketing strategies to conquer the Chinese market. Martin Robin, Tech Project and Innovation Manager at Cartier in Hong Kong, shares valuable insights on...
