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Live shopping : can this Chinese trend take over the French e-commerce market ?

With the rise of online shopping, brands are looking for ways to improve their customer experience and increase engagement. As my colleague Fatima Chakir explained in her article “Zoom sur le Live Shopping en Chine”,  Live streaming generated 300 billion dollars in China in 2021 and Live Shopping is an integral part of the online purchasing experience for Chinese consumers. Let’s explore how this format can benefit French brands.

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