by Samya Ziatt | Dec 14, 2024 | Marketing
Introduction to the Author Today i’m thrilled to share my book review on « This is marketing » by Seth Godin published in 2018. This insightful book arrived at a time when traditional marketing techniques are increasingly ineffective. With the rise of digital media...
by Samya Ziatt | Oct 30, 2024 | Marketing
Today, artificial intelligence (AI) and augmented reality (AR) are further evolving in commerce. Indeed, these digital technologies are redefining the online shopping experience, offering consumers a futuristic shopping experience that allows them to try products...
