Events Lifestyle Music Virtual Reality

Virtual Reality + Virtual Band = ♥ Gorillaz’s new success

The music industry is not, let says, the best in terme of new technologies. Since the bluetooth speaker and the online streaming player like Spotify or Deezer no more big innovations.

But something happened on march 23rd, the first 360 degree virtual reality video clip were launched on Youtube by the Britain band Gorillaz.

The hip hop Band finally announced a new album officially available on 28th of April 2017. And to give us a taste, they put online a new song called “Saturnz Barz” and its Virtual Reality video clip. A big gamble for Damon Albarn and Jamie Hewlett (the human part of the band) but did with a success. Indeed, It seems natural a virtual band would find success with virtual reality, and Gorillaz have. The video received well over three million views in its first 48 hours (it has since surpassed six million), making it the biggest debut for a VR music video in YouTube’s history and world record views number for a VR video. The non-vr video touched by now almost 19 millions viewers. Not bad we can say.

The Video of the song features Jamaican DJ Popcaan sees the four animated character of the band : 2D, Murdoc Niccals, Noodle and Russel Hobbs. They explore a strange house haunted by monsters and alive pizza slice on heavy bass. All we love.Also other featuring had been announced as Mavis Staples, Carly Simon, De La Soul, Pusha T, Danny Brown or Vince Staples.

Don’t know for you but i looking forward to discover the album « Humanz » and i’m sure we’ll have some other surprises. ( Just to says now 4K 360° live stream is available on Youtube so we could dream to a live show for the launch)

Discography :

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Flash News : The eccentric feminist artist Björk just launch her new video clip for her song “Notget” in Virtual reality also. Here to discover the video

By Elodie Pigois

#MBADMB - New york - Paris - Shanghai

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