Author: Sarah Alahy

Interested in the fashion, gaming and music industry
II #UX Enthusiast II #SocialMedia #AI

Categories
Marketing

How to manage negative comments on social media ?

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Have you ever wondered how to manage negative comments on social media ? 

In the era of digitalism, social media is a must have for companies to thrive. Indeed, videos on Youtube, post on Facebook and promotional photos on Instagram can definitely make the difference and trigger increase profits in no time. That is why social media became very popular in such a short time in marketing. Not only it provides you a good visibility for users from all around the planet but also it’s often budget free. Nevertheless, social media can also become the cause of a business downfall.

As social media gives freedom of opinion to everybody you never know when an angry customer may come up with a negative comment on your brand. Comments full of hatred and disappointment can ruin the prestige and reputation of your business hence it’s much important to manage negativity on social media.

No matter how good your product is, or how well your team works, negative comments on social media are unavoidable. You’re probably aware by now that using social media opens up the world of comments both positive and negative. Responding to such comments is neither a fun task nor easy to do but you cannot let it go unhandled as they directly target your company’s products and services. That’s why you should learn how to handle negative customers feedback. 

There are six steps to follow to well manage negative comments on your social page:

  1. Categorize  
  2. Make a copy
  3. Don’t delete 
  4. Be active ! 
  5. Stay cool 
  6. Personalize 

Check the full infographic on my LinkedIn account.

Finally, if you are interested in social media, especially in China, I recommend you to read this article on the perception of KOL (influencers) for the Chinese consumer.

Categories
Applications Apps

TOP 10 eco-friendly Apps

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Nowadays, ecology becomes more and more important as the new generation is aware of the degradation of our planet. The population wants to adhere to what we call being eco-friendly: the act of living with intent. This lifestyle is focused on not creating harm to the environment, and to prevent as much harm from occurring to the environment through your interactions with it. In other words, being eco-friendly is changing your habits on a daily basis and it can be overwhelming! 

To help you on this journey, here is a TOP 10 Eco-Friendly Apps, French Edition ! 

ASTUCE ECOLO

Starting this TOP 10 eco-friendly Apps is Astuce Ecolo. It offers you access to a numerous amount of sustainable and money saving tips to help you being more eco-friendly. The app counts over 300 tips to improve your lifestyle. To conclude, this app brings together all good economic and ecological tips but also calculates user’s carbon footprint and helps you reduce it with in-house and practical tips.

KELVIN

Moving on the TOP 10 eco-friendly apps is Kelvin. Kelvin shows you the easiest way to protect the environment ! Also, the app gives you hundreds of tips adapted to your level in order to to reach your eco responsible objective. Users choose whether going zero waste, zero plastic, learning how to recycle…, etc.

It is often very difficult to find the right habits to adopt. Besides, we are never provided with the precise environmental impact of each ecological gesture. Accordingly, Kelvin let you check the environmental impact of your everyday decisions so you can be aware of the result of your efforts on the planet.

EEVIE

For those who want to have a sustainable lifestyle but find it hard to keep track of their options, Eevie may be the solution. Indeed, this eco-habit tracker was designed to help users improving their carbon impact by making small decisions on an everyday basis. 

Users have the possibility to choose up to 20 different habits. They get notified to help them keep up with the activity. In addition with that, the app uses artificial intelligence to recognize when a user is about to engage in an actionable opportunity, such as food shopping. 

WAG

Next on this TP 10 eco-friendly apps is WAG a.k.a We Act for Good, a lifestyle app. Indeed, it helps users going into a greener and sustainable way of living by small and easy decisions. Going zero waste, recycling, eating better, doing your own cosmetics yourself with natural products… This life coach will send you challenges to take up alone or with people for you to reach your a more sustainable lifestyle. 

Le guide du tri (Sorting waste) 

Recycling is an important part of ecology. Doubtlessly, sorting waste is important if we want to leave a clean planet to the future generations. The whole idea behind recycling is to reuse old products and to utilize it for something new. However, one mistake and it is the whole recycling chaine that is broken. And this can be overwhelming ! That is why Le guide du tri helps users sorting their waste and helps in keeping the environment clean. 

Nettoyons (Let’s clean)

To help in keeping the environment clear, the apps Nettoyons invites you to join a movement by cleaning areas near your home. First, you can signal waste, whether it’s fluvial or terrestrial waste. Then, thanks to a geolocalization service, users can be notified when events happen next to their position. To sum up, Nettoyons is an associative network of voluntary actors in France who decided to say « No » to local pollution.

Ocean’s Zero

Every year, around 9 million tonnes of waste end up in the oceans. Accordingly, Ocean’s Zero has for ambition to educate users and help them change their habits to adopt a greener way of living. From refusing plastic straws to recycling old clothes, the app provides 25 challenges to significantly reduce your waste and preserve oceans. Moreover, you can visualize your progression toward a zero-waste lifestyle and the effect of each of the actions a users has taken. 

Too Good to Go 

Too Good to Go has an ambitious goal: to inspire and empower everyone to fight food waste. That is why, the eco-friendly app connects users with businesses that have surplus food, so that this food can be enjoyed instead of wasted. Thus, users get delicious meals at a great price, businesses reach new customers and recover sunk costs, and the planet has less wasted food to deal with. It’s a win-win-win. 

Fruits et légumes de saison (Local fruits and vegetables)

At a time of globalization and the availability of fruits and vegetables throughout the year, it is not always easy to find your way if you want to eat seasonal. Yet, eating in season has many advantages. On the one hand, fruits and vegetables have more taste. One the other hand, the products are much cheaper! Furthermore, it is preferable to prefer short circuits in order to have less polluting impact on the planet. The more fruits and vegetables are produced near you, the better it will be to limit your carbon impact.

Clear fashion

Consuming eco-friendly is spreading in all industries, and fashion is not spared. Also, a lot can be done when it comes to fashion as it is one of the most polluting (if not the most polluting one) industries on Earth. Nonetheless, it is possible now to buy ethical thanks to an app called Clear Fashion. Indeed, the app has developed a new feature for the textile sector: scanning barcodes! 

Consequently, it is now possible to scan barcodes to know the history and impact of clothes directly in stores. Thus, you can compare clothes of different brands according to the same criteria. Already available in 15 stores, the scan is a great ally to better consume and accelerate the transition to responsible fashion. 

To sum up, technologies are now is the service of ecology. This TOP 10 eco-friendly apps has for ambition to help users being aware of their environmental impact.

Even if this article focuses on French apps, being eco-friendly is a worldwide movement. Find out how the second-hand e-commerce market is rising in China. I also, invite you to read this article on the impact of digital pollution.

Categories
Marketing

The second-hand e-commerce is rising in China

second-hand e-commerce

 

The second-hand e-commerce market is rising. The stereotype from the last consumer era in China is over. The new generation of Chinese consumer is looking for variety, sustainability and affordability. 

In the Chinese culture, buying second-hand is not well perceived. Consequently, it is engraved in our minds that the Chinese consumer has no interests in owing what’s already been used. Indeed, he is looking for brand-new, luxury goods. In addition, the object is a way to show the belonging to a social class. Then, we can ask ourselves how come the second-hand e-commerce market trend is rising lands in China.  

 

The second-hand market began to draw attention in 2011 and it has been growing at a rapid pace ever since. As a matter of fact, the China Center of Internet Economy Research stated that the second-hand transactions in China are expected to exceed 1 trillion yuan (143 billion USD) at the end of 2020. With the emergence of an increasing number of second-hand apps in recent years, more and more customers have participated in the second-hand economy.

Major E-Commerce platforms

There are two major second-hand e-commerce platforms in China:

  1. Idle Fish
  2. ZhuanZhuan

 

To sum up, the Chinese second-hand e-commerce market in China growing at a fast pace and opportunities are opening in this sector. 

 

If you would like more informations on that topic, I invite you to read the fully detailed article on my LinkedIn.

Furthermore, if you want to extend your knowledge in the Chinese e-commerce marketplace, read this article: TOP 10 Chinese marketplace.

Categories
China COVID-19 Outils 2.0 politic

QR CODE : The Saving Grace of Tourism ?

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Xi Jinping at the 15th G10 Summit, November 21st, 2020

Will QR code save tourism ? When the rest of the world is facing a second wave of the pandemic, the Chinese President, Xi Jinping, proposes to use the QR Code Technology to save tourism.  

It was during the 15th G20 Summit that Xi Jinping revealed to the leaders from all around the world what might be the only way to save tourism. Indeed, the Chinese President believes that QR Code might be the solution for the pandemic. But how would this work ? 

What is a QR Code ? 

The QR code is an encoded information within an image decrypted by using cellphone’s camera. In that case, the idea is to create a unique QR Code for each individuals that would be stored and displayed on our phones.

A color code solution

Imagine your daily routine being entirely dependent on a QR Code. Leaving your home, taking the subway, going to work— each move, dictated by a color shown on your screen. Green: you’re free to go. Yellow or Red: you’re barred from entry. As you might guess, citizens who were given a red code would have to go into quarantine for 14-days, those with a yellow code would go to quarantine for seven days, while citizens with a green code would be allowed to move around freely.

Provided informations by the citizens

Here is how it goes: the citizens would provide their health informations themselves and then the government will provide you a QR Code. Such a method already exists in China, with the support of large companies like Tencent (a Chinese multinational technology conglomerate holding company) and has, according to Xi Jinping, helped to curb the spread of the virus in the country.

A solution already implemented around the world

As a result, China has returned to normal life, while the rest of the world is facing a second wave. Some countries have decided to take inspiration by the Chinese government’s methods to stem  the pandemic. Therefore, the United Kingdom provides those who have been vaccinated against the Covid-19 a National Health Service (NHS) QR Code to attend social events like a football match, or any form of live show. Greece and Spain already announced that they will tighten control measures for travelers, from anyone entering their territory, requiring a negative test with a QR code.

A solution already implemented around the world

As a result, China has returned to normal life, while the rest of the world is facing a second wave. Some countries have decided to take inspiration by the Chinese government’s methods to stem  the pandemic. Therefore, the United Kingdom provides those who have been vaccinated against the Covid-19 a National Health Service (NHS) QR Code to attend social events like a football match, or any form of live show. Greece and Spain already announced that they will tighten control measures for travelers, from anyone entering their territory, requiring a negative test with a QR code.

A method highly criticized 

Nevertheless, even if QR Codes represent technological progress, this method is highly controversial in terms of individual liberties, as it forbids people to move around freely. Furthermore, such a practice goes totally against medical secrecy, and it will be almost impossible to prevent datas to be used for others means. Some people are worried that they would have to be forced to be vaccinated if they want to live a normal life again.

Click here to read the full Xi Jinping’s statement

Learn more about methods China used to stem the pandemic here

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