Chinese music industry is maintaining its position as the seventh largest music market in the world in 2020.
With the popularity of music platforms and social medias like Douyin, it’s even more easy for small musicians to get some more recognition. A few of them didn’t expect to get famous in a little time. The social media allows a rapid gain of followers through its viral concept. Like Tiktok, musicians can create challenges or viral trends.
“Between January and July 2020, Douyin musicians collectively gained more than 300 million followers, with the top 50 musicians gaining on average 6.28 million followers per person.” according to chinamusicbusinessnews.com .
Let’s get a quick look at 2020’s recap :
