Google Core Update December 2020
December is no exception to the rule : the search engine Google launched a new major update of its algorithm on December 3, 2020 without informing the SEO specialists.
These updates to the algorithm, called “Core Update”, occur several times a year. They change the way Google ranks the pages of sites referenced in its search results.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
Impact of this update
One thing is guaranteed, there will be a noticeable impact. The general core updates are designed to produce widely visible effects on search results in all countries in all languages.
Sites will inevitably notice drops or gains in search rankings when a core update is deployed. Changes in search rankings, whether positive or negative, are indicative of the relevance of the content.
How to check the impact for your website?
As after each new update, it is recommended to check the impact on the referencing of your website. It is essential for your business to know if your site is experiencing position movements in the results pages. If your site goes up in the results, the work you do is to be continued. If, however, it loses positions, no rush, you must analyze before reacting!
To do this, you need the help of several tools including Google Analytics and Google Search Console. To begin, check if there is a drop or an unusual increase in SEO traffic since the last few days. If this is the case, it is highly likely that your site has lost or gained positions in Google’s results pages. To check your positioning, you need to have a position tracking software and see any changes in your position. Thanks to it you will be able to identify for which keywords your site has changed position.
What really matters is to follow Google Guidelines and you will be more likely to experience positive change after each update.