Analytics eCommerce Marketing Outils 2.0


Data is gold for companies wishing to develop their business and turnover. But you still need to know how to use it to achieve your goals, in this article we will show you one of the essential tools in this field: Google data studio.

In the world of digital marketing, any individual, whether advertiser, service provider, web agency, is led to use data to understand the relevance of its actions and to be able to optimize them.

To achieve these goals, a task consists in visually formatting this data, called “data visualization”, to allow humans to understand more quickly and easily this flow of data and thus make the right decisions.

For anyone who wants to accomplish, in a fast and eye-catching way, immediate reports or more personalized and editable presentations of their data, Google Data Studio facilitates these tasks by being a tool for visual data formatting.

Here is a brief overview of the advantages of Google Data Studio.


Connect with (almost everything)

This is one of the great strengths of this tool.. Data Studio allows to centralize on its dashboard data coming from various sources. being proposed by the firm of Mountain view, Dat Studio is obviously compatible with all the other Google tools, namely:

  • Google Analytics
  • Google Ads
  • Youtube Analytics
  • Search Console
  • And more


In addition, since Data Studio is very popular in its genre, data connectors have been created with the other major platforms that already exist, including :

  • Facebook Ads
  • SEM Rush
  • Twitter
  • Amazon seller
  • And more


Advanced graphical customization of performance reports (data visualization)

the creation of your report starts either on a blank page or you have the choice to start from a template already created.

If you start from scratch, to customize your report, you have a wide range of choices, including the size of the information, the number of charts and widgets that fit your types of needs.

To take personalization even further, a wide range of colors, fonts and page format options also allow you to create the style that is unique to your client or company. The same goes for the styles of graphics and tables.


A collaborative tool

Data Studio’s rules for sharing, access rights management, and ownership of reports and data sources are similar to those of Google Drive.

Concerning data sharing. It is possible to share a report as you share any document in Google Drive. You can also download the report in PDF format.


Easy to use

The tool is very easy to use, and accessible to all.

Once you have logged in to the interface, you will be able to see some sample reports showing you the types of information you can bring up in your own custom reports. As you view each report, you’ll learn more about the possibilities available to you with this tool.

To get you started, you can click on the link “Welcome to Data Studio! (Start here)” link. This is an interactive step-by-step tutorial explaining the many features of Data Studio.

In addition, Google also provides you with a YouTube video that gives you a quick overview of the tool.


Freemium TOOL

Another strong point of the tool is that it is completely free. You will probably have to pay for access to data connectors for third-party applications, but the Data Studio service is still free. This is not necessarily the case with all other solutions on the market.



Your browsing experience is ruined by online advertisements, to the cost of your privacy and security. Between pop-up videos, ads that take up the entire screen, and ads that you can’t close, you can go crazy when attempting to navigate. Moreover with the current trend. It is expected that the volume of these ads will continue to increase over time.

Many ad blockers promise to avoid interruptions and protect you from the dangers of malware.


The dangers of online advertising

The real issue at stake is the protection of personal data, which new advertisers are fond of and against which it is very difficult to protect themselves.  To target Internet users, these new advertisers have two strategies: either to offer “free” services in exchange for our personal data, or to spy on our machine without knowing it.



Here is a list of the best Ads blockers of 2021 to ensure you a smooth and peaceful browsing experience on the web. Although it is possible to find premium ad blocking software, there is no reason to spend money to buy one. The best solutions are free. This list includes a mix of very effective tools for Chrome, Firefox, Microsoft Edge, Internet Explorer, Opera, Safari, not to mention Android and iOS.



AdBlock has been around for more than a decade and remains one of the best ad blockers on the market. It is probably the most used and best known ad blocking system in the world. The browser extension offers excellent compatibility, the ability to block ads on the web and customizable features for advanced control. The app is free and compatible with all major browsers.



The Opera web browser has a built-in ad blocker, so you won’t need third-party extensions. In addition, Opera also blocks spyware cookies from many sites, for more anonymity and a more private browsing experience. Opera is growing in popularity, with its feature-rich interface and excellent performance, and it offers an integrated VPN for even more security.

Opera is available on Windows, Mac, Android, and iOS.



More than just a browser plugin, AdLock also offers Windows and Android tools that help block ads in all your applications. As a free plugin on Chrome, AdLock proves to be an extremely powerful and efficient tool.

eCommerce Marketing


They can now be seen everywhere. The “Story” format has gained immense popularity on social networks around the world. But what are Stories, and why are they so popular?


What is a story on social medias?

A story is content that is shared on social networks. It can take the form of a photo or a simple short video. It only lasts 24 hours. That’s all the interest and advantage of a story: no one could keep the content, use it to hijack it or make any personal use of it. (although there are techniques used to record the stories of a third person).  It means that you must always be vigilant about what you post.

it is also possible to add it in a specific category for example on Instagram and on Snapchat to record it directly in the application.


Where does it come from ?

Snapchat was the initiator of this format, a small revolution at the time since it was still new in the digital ecosystem, launching its stories in October 2013. The company had a monopoly on the format for nearly 3 years, until Instagram took its turn. Following this, all major Western social networks have started to offer this format to their users. The latest one being Twitter on this year 2020.


Few facts and figures about the stories

  • 500 million Instagram stories are posted everyday.
  • 1/3 of the most viewed stories are published by companies (Hootsuite figure)
  • When a post published on the wall reaches only 3% engagement rate, it is twice as strong with stories.
  • 62 % des utilisateurs affirment qu’ils se sont davantage intéressés à une marque ou à un produit après l’avoir vu dans une Story (Hootsuite figure)


How the stories are used by the brands?

From highlighting backstage and events: telling what goes on behind the scenes, introducing team members, to tutorials, tips and interviews. Brands can also choose a more business-oriented approach by communicating about promotions and special offers: i.e. talking about the different stages of a product launch, highlighting sales and promotional campaigns. With Stories, it is also possible to generate traffic on a website, merchant or not, directly in store or on a blog. Influencers, especially micro-influencers, frequently use this format to redirect to their blog, some even prefer Stories to traditional articles. They are more and more solicited by brands to establish paid partnerships based on the creation of this kind of content.


A lot of content opportunities

Here is a list of possible contents that can be published in stories. This list can vary between different socials that do not always offer the same features. This list is subject to change and no doubt that other features will be added over the coming months/years.

  • Videos
  • Infographics
  • Texts
  • Gifs
  • Images or photos
  • Visuals
  • Surveys
  • Questions
  • Lives
  • Tutorials
Digital Business eCommerce Marketing

Automation in Google ADS: a growing trend

Google is making more and more room for automation and machine learning. High-performance automation can greatly help you manage your Google Ads campaigns. The time when the Manual CPC was in a position of strength is now over.

Automation allows many optimizations at the campaign level (which the human brain could not or would not necessarily have the time to find all of them).  Automation will help the advertiser to control its campaigns, without having to repeat or perform low value-added tasks. Thus, the advertiser will be more willing to think about his own marketing strategy.


Automatic activation of recommendations

In 2020 Google Ads will push this automation even further, sometimes with the automatic application of recommendations (and without this necessarily appearing in the history of changes to your account). It is recommended to be very vigilant and go to the new “Automatically Applied Recommendations Control Center” and check that it is not activated on your accounts if you don’t want this evolution to be active for the moment


Smart bidding

Smart Bidding, according to Google, helps maximize conversions or the value of conversions. Smart Bidding strategies use automatic learning to optimize your bids. By using automated bids, they adapt to the desired audience and deliver the right content, at the right time and to the right person.

Google would even eventually consider completely eliminating the possibility of placing manual bids on keywords in favor of automation in the future.



Google Ads scripts are used to perform automatic actions on your account. This can be done at all levels: campaigns, ad groups, ads, keywords. It is in fact a very simple way to optimize your paid referencing campaigns. Accessible to all, these Google Ads scripts do not require any particular knowledge in Javascript. And it allows you to automate actions on your Google Ads account, rather than doing it manually.


These different formats do not yet replace the expertise of a Google Ads professional, but they do allow you to focus your efforts more on the analysis and performance of your campaigns and not on their implementation.


Google Core Update December 2020

Google Core Update December 2020

Google Core Update December 2020

December is no exception to the rule : the search engine Google launched a new major update of its algorithm on December 3, 2020 without informing the SEO specialists.

These updates to the algorithm, called “Core Update”, occur several times a year. They change the way Google ranks the pages of sites referenced in its search results.

Impact of this update

One thing is guaranteed, there will be a noticeable impact. The general core updates are designed to produce widely visible effects on search results in all countries in all languages.

Sites will inevitably notice drops or gains in search rankings when a core update is deployed. Changes in search rankings, whether positive or negative, are indicative of the relevance of the content.


How to check the impact for your website?

As after each new update, it is recommended to check the impact on the referencing of your website. It is essential for your business to know if your site is experiencing position movements in the results pages. If your site goes up in the results, the work you do is to be continued. If, however, it loses positions, no rush, you must analyze before reacting!

To do this, you need the help of several tools including Google Analytics and Google Search Console. To begin, check if there is a drop or an unusual increase in SEO traffic since the last few days. If this is the case, it is highly likely that your site has lost or gained positions in Google’s results pages. To check your positioning, you need to have a position tracking software and see any changes in your position. Thanks to it you will be able to identify for which keywords your site has changed position.


What really matters is to follow Google Guidelines and you will be more likely to experience positive change after each update.


New version of Google Analytics (GA4) now available

For brands, the trend is more than ever to develop an in-depth understanding of consumer habits in a particularly complex context. To meet this ever-growing need, Google has just deployed a major update of its Google Analytics tool : Google Analytics 4.

Google recommends configuring new Google Analytics 4 properties for all existing properties, as new features will only be available on Google Analytics 4 in the future.





GA4 generates responsible and sustainable metrics that provide a long-term perspective on business results, while meeting user expectations regarding privacy.


Google analytics 4 measures, unifies and deduplicates all of the interactions that people have with your business across devices and platforms, giving you a complete and relevant view of the customer journey.


GA4 enables you to take action more effectively based on your data and insights to achieve measurable marketing results.


GA4 automates and facilitates the discovery of insights with the performance of Google’s learning machine, so you can get the most out of your data without difficulty.



Google has announced that it is no longer investing in the old version of Google Analytics, making GA4 as the “default” version of the service.

In order to stay up to date and benefit from future updates, Google recommends creating a new “Google Analytics 4” property (formerly called “App + Web property”) in addition to your existing properties.

You can follow this link if you want to know more about how to do this.