by Julian GERARD | Nov 26, 2025 | Book Reviews, Chinese Market, Digital Innovation, Digital Marketing, Digital Transformation, Marketing
In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems. On a normal Saturday in Shanghai, it is almost impossible not to walk through an “innovation factory”. You tap your...
by Erwan Guillemain | Mar 23, 2025 | Digital Business
This methodology note outlines how I used AI, specifically Perplexity AI, to research, structure, and write my rebound article on Pinduoduo’s rise in China. It details the tool, prompts, and creative process I followed, as well as the ethical considerations and...
by Erwan Guillemain | Feb 17, 2025 | Marketing
This methodology note explains how I used AI to assist in the creation of my interview article with Billy Chen. It outlines the tool’s role in shaping the structure, refining questions, and ensuring cultural sensitivity throughout the writing process....
by Erwan Guillemain | Nov 2, 2024 | Digital Business
This methodology note outlines how AI tools were used to support the creation of my infographic article on cross-border e-commerce in China. It details the role of AI in structuring insights, sourcing reliable data, and guiding content organization while addressing...
by manon.briand@mbadmb.com | Dec 31, 2023 | Apps, Marketing
“Digital social networks shouldn’t be a place to share negativity, especially when it’s directed at other people. If you’re not getting anything out of it, it may be time to step away for a while.” Germany Kent In this “Book...
