Categories
Bitcoin Blockchain

La Blockchain Technology : 10 termes à connaitre

La technologie de la Blockchain est en plein essor. Elle peut être utilisée dans de nombreux domaines et les individus et entreprises investissent massivement. Mais, qu’est-ce que la Blockchain?


Voici 10 termes à connaître, relatifs à la Blockchain:

1. Blockchain

La Blockchain est un type de technologie qui utilise des digital ledger (registres digitaux) pour stocker de l’information tout en la vérifiant et la validant. La façon la plus simple de comprendre la Blockchain est de la considérer comme un “vrai” registre, une feuille où l’on y appose l’heure et la date de chaque transaction.

Avec la Blockchain, toutes les informations “écrites” sont comparées à des informations pré-existantes dans le système pour pouvoir les vérifier.

Chaque transaction est stockée sur la Blockchain dans un “block”. La technologie est transparente, de par sa nature et son habilité à vérifier facilement les informations stockées dans le système. Celle-ci rend la Blockchain beaucoup plus sécurisée que d’autres systèmes globaux de stockage d’information.

Popularisée par les crypto-monnaies (Bitcoin, Ethereum, ALT …), la Blockchain génère aujourd’hui beaucoup d’intérêt pour les industries, telles que la FinTech, HealTech, AdTech et les chaine d’approvisionnement.

2. Décentralisation

La décentralisation est le procédé de distribution ou dispersion des fonctions, pouvoirs, personnes et choses, hors d’une zone ou hors d’une autorité centrale. Aucun individu, membre d’un système, n’a plus de contrôle sur le système, qu’un autre individu sur ce système.

Dans la sphère des crypto-monnaies, cela veut dire que la monnaie n’est sous le control d’aucune banque ou gouvernement. Le contrôle est réparti sur tous les membres détenteurs de la monnaie.

3. Mining

Pour apparaitre sur la Blockchain les informations doivent être vérifiées, donc minées. Le minage est le procédé par lequel on ajoute et vérifie de nouvelles transactions sur la Blockchain. On y inclut également toutes les transactions passées.

Pour miner, un ordinateur doit répondre à une équation extrêmement complexe. Sa réponse est vérifiée par d’autres ordinateurs répondant à la même équation.

Durant ce processus, les mineurs se voient octroyés une partie de la transaction sous forme de crypto-monnaie.

4. Node

Nom des ordinateurs ou composants qui accèdent au réseau Blockchain. Avec des cypto-monnaies telles que le Bitcoin, tous les ordinateurs connectés au réseau du Bitcoin sont des Nodes. S’ils suivent toutes les règles du réseau, on les considère comme “Full-Node”.

5. Cryptographie

C’est le nom donné au procédé d’écriture et de résolution des codes. La cryptographie est grandement utilisée dans la technologie de la Blockchain. Elle est utilisée pour stocker et transmettre des informations, en imposant des restrictions. Elle ne donne accès à l’information qu’aux personnes ayant reçu la permission de la recevoir.

6. DAO

DAO est l’abréviation de “Decentralized Autonomous Organisation”, c’est-à-dire des organisations qui opèrent via des smart contracts. Les smartcontracts sont des listes d’étapes qui sont inscrites dans un programme, pour assurer que les règles de l’organisation soient appliquées, de manière digitale.

7. dApp

Les dApp sont les “Decentralised Application”, des softwares pouvant fonctionner sans l’utilisation de leur système central. Les dApps connectent les utilisateurs et les distributeurs directement, sans intermédiaire. Elles permettent l’utilisation de la technologie de la Blockchain pour autre chose que des transactions financières.

8. Soft Fork

Désigne la mise à jour du protocol, tout en gardant la possibilité de communiquer avec le protocol précédent. Grâce à elle, ni la chaine originale, ni le processus de validation ne sont interrompus.

9. Hard Fork

La Hard Fork est similaire a la Soft Fork, sauf que l’information n’est pas compatible avec la version précédente. Dans le cas  de la mise à jour d’une nouvelle version, une fourchette se crée, ce qui laisse le choix entre deux différentes routes. Dans cette métaphore, chaque route est une Blockchain différente. Celle qui a le plus de support est la chaine officielle, donc les informations issues du protocol précédent ne seront plus vérifiables.

10. Permissioned Ledger

Dans un registre permissif, un dévelopeur permet seulement à des acteurs spécifiques tels que des banques et/ou individus de soumettre et valider des transactions. C’est une forme de registre sur la Blockchain, dans lequel le réseau est divisé en groupes de participants.  Certains considèrent le Permissioned Ledger comme n’étant pas de la Blockchain.

Dans les réseaux de “unpermissioned” Blockchain, le pouvoir est donné à tout le monde. Il offre donc la possibilité à tout le monde d’être un Node.

Et vous, quels seraient vos mots clés concernant la BlockChain? Laissez un commantaire!

Pour en savoir plus je reste disponible par mail : charlie.bussat@gmail.com

 

Categories
Analytics MBADMB

What Everyone Must Know About LinkedIn Social Selling Index

LinkedIn is one of the Great Social Media platforms when it comes to business. It’s our professional footprint on the internet. To leverage your LinkedIn profile well-informing, it is critical. Make your profile stand out on Search engines before an interview, a sales meeting or even before a public intervention changes everything. LinkedIn holds 380 million profiles; being in the top one guarantees you a much higher exposure.


CLICK & Test your profile selling capacity you’ll need to pass it through the LinkedIn Social Index. After what, you will get your dashboard, displaying information related to your profile and it’s potential.

 

My personal score : I have work to do!
My score: I have work to do!

“The Social Selling Index (SSI) has been an important tool for sales professionals who want to go beyond social selling activities and measure how those individual efforts add up” says LinkedIn Teams

From this dashboard, LinkedIn is going to give you a feedback and a score of your LinkedIn Actions. A passive account will be between 15 and 25, and an active one will be around 85 and more.

Going back to the four different categories compiled on LinkedIn

 

Building your professional Brand

 

  • Enhance your profile visually. Having a professional picture or adding a coloured edging around your image will make your profile stand out compared to your competitors.
  • Write your profile for your audience. Keep in mind that the guy reading your profile won’t care that you have two dogs and three rabbits. He will like to know what have you achieved, what makes you so unique.
  • Publish relevant content. Simple to say but hard apply. Relevant content is an article, a picture or anything that when read will make you say learned something”. It doesn’t have to be something that relates to a famous brand. Sharing niche content that concerns your industry will get you to interact with fewer people but a much more qualified audience. An easy tip, don’t hesitate to click the like button when someone that you follow comments something or shares something, especially if he is an expert in your industry. LinkedIn will count it as an “active” moment on your account.

 

Finding the right people

 

  • Leverage your introduction message. Going through a resume is boring but a clear and straightforward introduction is saying who you are what you did and where do you want to go is key. Also, it can be severable as a starter for a conversation.
  • Use as much as possible “who watched my profile?” this feature enables you to test if your profile attracts the right audience. If I see that my profile is bringing people working in the food industry and I’m in the spaceship industry there is a problem.
  • Also, use as much as a possible LinkedIn group. It’s complicated to jump into a team and be relevant straight away. Taking your time to understand the rules, the people in this group can be a huge nest for future clients/employers.
  • Use as much as a possible LinkedIn search engine; you have so many possibilities to search. Investigating someone’s profile can be essential when meeting him/her for an interview or meeting.

 

Leverage LinkedIn info collection to contact people

 

  • Stay in people’s head by sharing relevant and recent content. Giving out critical data is a great way to impose yourself on the industry.
  • Sending an introductory message when inviting someone to connect is an easy and efficient way to increase your SSI score. It’s also an excellent way to start a conversation. PLEASE; avoid BOTs, I prefer no message than a poorly targeted bot Saying “Hello Charlie, it’s nice to connect” gives me goosebumps, talking to a robot.

 

Build relations

 

  • Connect with people you know, have on Facebook, have their email address, have their WeChat … Easy to do and great to have a well-qualified audience straight away.
  • Connect with the key leaders in your domain and industry. This will enable you to always be on track regarding content and what is trending right now.

 

To conclude

This feature is offered by LinkedIn to push people towards the Sales Navigator accounts, a feature that will help you “increase your SSI by 20% within six months” says LinkedIn.

Keep in mind this score evaluate if you’re active or not and not if you are relevant or not. It is nice to look at it sometime to ensure that you are aggressive enough. Giving your place in the industry, it’s an excellent way to motivate yourself on getting your LinkedIn more attractive and active.

I haven’t tried the Sales Navigator and Premium account feature, but my account looks good, and my SSI is too, so it’s not mandatory. Whereas having a Premium account is vital in some moment of your life such as when looking for a job or when you’re job is Sales can help you.

Categories
BAT China Retail

O2O, A Revolution Led by China

Western countries have always led innovation in retail. Today China is leading with Alibaba being ranked second world’s most valuable retail brand in 2016. To understand the state China consumption, we can look at the 10.6 % YoY increase of the consumer trade revenue (August 2016). This opportunity is leading to a lot of competition. It is forcing prominent actors to create a unique shopping experience. The critical objective is when the consumer doesn’t feel any friction during his journey. Furthermore, the environment offered by the government optimise opportunities and exploration. This is when O2O appears, to expand the shopper’s experience.

O2O commerce is a business strategy that draws potential customers from online channels to physical stores. Online-to-offline commerce identifies customers in the online space such as through emails and internet advertising. O2O then uses a variety of tools and approaches to entice the customer to leave the online area. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.

In the latest news, Alibaba Group Holding offered 2.6 billion dollars to acquire Intime Retail Group. By doing so, they are accessing to 29 Megastores and 17 malls all over the country. This investment could give Alibaba the chance of digitising that physical store. Also, they will offer consumer and brands more natural ways of consuming in an Offline to Online full and Online to Offline experience.

« In the coming years, we anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data across a single value chain. With e-commerce itself rapidly becoming a ‘traditional business,’ pure e-commerce players will soon face tremendous challenges. » – Jack Ma

Digitizing of commerce is growing and offers excellent opportunities for brands and retailers. O2O strategy development is the right answer to the e-commerce growth, 30% in 2015. Also, in 2015 we can highlight the fact that offline research still had a significant share in informing before buying. Furthermore, the unification of data collecting in O2O is essential in a market where consumers switch channels.

Here are a few existing solutions to cross online and offline behaviours:

M-payment:

China Boasts World's Largest Proximity Mobile Payments Market O2O
China Boasts World’s Largest Proximity Mobile Payments Market

Such as Alipay responsible of 68%(*) of m-payment transactions. It allows the consumer to pay without contact in real life. Simplifying the way of consumption and help monitor consumer spendings. Additionally, it creates a direct connection with the consumer.It gives the opportunity for the brand to contact the consumer by offering him promotions. For more information

Interactive Display solution:

Interactive display solution O2O

Today, product description printed on a simple cardboard are obsolete. Interactive display solutions are going mainstream. Providing full information on the product, the possibility of sharing to a friend for approval or even ask for delivery. This solution offers the endless opportunity to stay in contact in and out stores. Principal display actors such as Samsung is proposing tools to ease the tradition. By adding these « interactive sales device » to shops, the experience is enhancing in a blink.

iBeacons:

eBeacon O2O  

These in-store detectors send a push notification when a customer pass by or enter the store. To address these announcements, the clients need to activate his Bluetooth. As well, the rise of wearable and the inevitable disappearance of a connected cable device like the last iPhone or the future Samsung. This notification allows the shops and brands to send promotion. Event advertising at the moment where the consumer is the nearest from stores is also possible.

Electric Vehicle stations:

EV Charging station O2O

Electric vehicles market is rising with an estimated increase sales of 188% for June 2016. Recharging stations outside the store are giving a massive amount of information on consumer behaviour. This is going to help brands push sales towards users directly in the car and provide them with a unique sales experience.

In-store Wifi connection

Wifi in store O2O

Free Wifi in stores is a must have If you want to connect with your audience. Enabling your customer to sign in and link to your Wifi will help increase the experience of the shopper. Also, Wifi can be an entry point for marketing actions. Those actions may be addressed to customer in-store and even outside. Having some of their information, you could provide them with a more targeted offer and ask for feedback without being too intrusive.

Viral content

Viral content O2O
Boutique Louis XIII Beijing

To encourage social sharing and analyse consumers’ reaction to campaign viral content is critical. As we know the word to mouth is very important to ensure a good frequentation in store. When a shopper enters the store, the salespersons are as important as the product in the shop; but today to differentiate themselves shops need to integrate “happenings”, “viral content”. And with the rise of social media worldwide, everybody can add value or devalue a brand through pictures, comment or likes. Creating a viral campaign is understanding trends, creating a coherent creation.

Why is O2O winning in China?

59% of Chinese shoppers use their mobile device to check or compare prices in-store, and retailers understood it by integrating QR codes in their price tags or giving a free Wifi access in their store. Also, we can observe a two-speed Channel challenge, with offline starting to take an additional role as a complement to the online shopping experience. These reasons give an excellent base for O2O to develop and expand.

Whereas in western countries consumers still lack mobile usage during shopping with only 45% of all shopping includes usage of the phone says the last Facebook study. It also shows that 71% feels the transaction experience not yet satisfying, this could be an entry point for O2O enhancement.

Today O2O is a must have to increase and even maintain sales. Brands are going towards as it is estimated that O2O sales of service in China increased 38% in 2015 to RMB 335 billion ($53.78 billion). O2O is a tool to control the sales that come from online shopping or offline. By doing so, they target costumers and sell the right items in the right place.