by Sarah Bonaca | May 30, 2019 | Chinese E-Commerce Plateforms, eCommerce, Marketing, TaoBao
Une nouvelle loi d’ecommerce en Chine a pris effet dès le 1er Janvier 2019 renforçant les contrôles sur le marché du luxe en ligne en Chine. Si ces nouvelles régulations sont plutôt favorables, elles vont certainement changer le fonctionnement des marques en Chine. La...
by Sarah Bonaca | Feb 15, 2019 | Apps, platforms, WeChat
WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for...
by Sarah Bonaca | Jan 8, 2019 | Marketing
Brand strategy in China recommendation: Are traditions still playing a huge role in China? What are the DO and DONT’s? Traditions in China Traditions in China still play a huge role in people’s lives. They have been existing for centuries and got passed...
