by Emma Coulombel | Apr 10, 2026 | A.I, AI, China, Chinese E-Commerce Plateforms, Chinese Market, Digital Business, Digital Marketing, eCommerce, Marketing
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery, e-commerce, and social media are reshaping how consumers discover, compare, and buy jewelry. Mobile-first habits With more...
by Emma Coulombel | Jan 30, 2026 | Book Reviews, Digital Innovation, Digital Marketing, Digital Transformation, Marketing, MBADMB
Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to building and managing an effective digital marketing plan. Simon Kingsnorth, an experienced digital marketing consultant and...
by Saveli Yakhnenko | Dec 8, 2025 | China, Chinese Market, EU-CHINA, Marketing
Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment for the global wine and spirits industry — it was also my very first time attending the fair in Shanghai. ProWine...
by Erwan Guillemain | Nov 1, 2024 | Business, China, Digital Business, eCommerce, EU-CHINA
As a digital marketing student in Shanghai, I’m fascinated by the huge potential of China’s e-commerce market. With over a billion people and one of the fastest-growing digital economies, China offers amazing opportunities for brands looking to grow. But...
by Léa Durand | Mar 30, 2023 | Business, Digital Business, Marketing
Eric Ries, the author of Lean Startup, has just introduced the “sequel” to this popular business model called the Startup Model. This book shifts the focus away from nascent startups vying for prestige within their respective industries. Instead, Eric Ries...
