by Inès NAJIBE | May 26, 2026 | Book Reviews, Business, China, Chinese Market, comportement, Cosmetics, Creativity, Digital Business, Digital Marketing, Digital Platforms, Réseaux sociaux
Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising, consumers are exposed to thousands of marketing messages every day. In this environment, capturing attention has become...
by Emma Coulombel | Apr 10, 2026 | A.I, AI, China, Chinese E-Commerce Plateforms, Chinese Market, Digital Business, Digital Marketing, eCommerce, Marketing
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery, e-commerce, and social media are reshaping how consumers discover, compare, and buy jewelry. Mobile-first habits With more...
by Emma Coulombel | Jan 30, 2026 | Book Reviews, Digital Innovation, Digital Marketing, Digital Transformation, Marketing, MBADMB
Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to building and managing an effective digital marketing plan. Simon Kingsnorth, an experienced digital marketing consultant and...
by Saveli Yakhnenko | Dec 8, 2025 | China, Chinese Market, EU-CHINA, Marketing
Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment for the global wine and spirits industry — it was also my very first time attending the fair in Shanghai. ProWine...
by Erwan Guillemain | Nov 1, 2024 | Business, China, Digital Business, eCommerce, EU-CHINA
As a digital marketing student in Shanghai, I’m fascinated by the huge potential of China’s e-commerce market. With over a billion people and one of the fastest-growing digital economies, China offers amazing opportunities for brands looking to grow. But...
